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With the market shifting and businesses trying to increase their profits whilst cutting their spending, it’s not surprising that the recruitment industry had to adjust to that shift, too. The UK unemployment rate stood at 4.2% between December 2023 and February 2024, which is above what was estimated at that time last year – and the estimated vacancies fell by 13,000 on the quarter.
In this climate, if you want to make consistent profits and get ahead of your competitors, you need to incorporate strategies that allow you to increase your revenue per recruiter and maximise the return you get from each of your team members. The key to achieving more with your team lies in understanding and utilising the data within your CRM and automating processes that are currently manual.
In this interactive article, you’ll learn:
Why data is vital to maximising return
Steps to increasing your recruitment sales
How to retarget your new roles to relevant candidates
increase in revenue per recruiter
Data-driven agencies see
The key is keeping the data relevant. We’re always adding information, notes, and new candidates to the database, and Firefish makes it easy to keep them sorted and engaged.
Sam Wild
Understand Which Activities Are Profitable
Leverage Talent Pools For BD
Retarget Candidates with New Jobs
Unlock Automated Talent Pools & Potential Matches
Analyse current sales reports
Look at your recruiters' KPIs
Understand where your placements come from
Talent pools and categorisation of your data is not just to make reaching relevant candidates easier and faster - they also help you streamline your BD processes, allowing you to bring your clients the talent they need faster than any of your competitors.
If one of your clients has a role they'd like you to fill, you can easily demonstrate a rich list of appropriate candidates within your system, you will have an immediate advantage. Good data enables you to unlock the value of talent pools and generate Spec CVs at the click of a button.
In addition to highlighting likely candidates, when you have good quality data in your system you will immediately be able to segment different groups to created personalised candidate journeys. Instead of showing all of your roles to all candidates, you can instead create job alerts and campaigns that only expose candidates to relevant roles. By streamlining your communications by sector and suitability you will immediately see increased candidate engagement and improved conversion rates.
Engagement indicators within the talent pools also make it easy to see which candidates are most active within your system, and which ones might need some more relationship-building. This data is invaluable when it comes to contacting candidates to fill a role.
When you have good quality data in your CRM this unlocks the capabilities of automation and can result in a 15% reduction in operational overheads. Good data allows you to do more with less, because you can automate candidate filtering to bring your best matches to the fore.
Creating specific talent pools of candidates for different types of roles means you always have a live list of candidates for any new job. Divide the candidates by criteria like discipline, sector, salary expectations, location, postcode, experience, or skillset. With all your data categorised, you will be able to target the right candidates with the jobs they want, personalising all communication and increasing conversions.
As well as unlocking the capabilities of talent pools, adding good quality data to your CRM enables you to fully benefit from potential matches, which automatically suggests hot candidates for any new job you add to the system.