Having warm talent ready to be placed is not 'nice to have', it's a necessity.

Tracking where your applications are coming from will allow you to determine which parts of your marketing strategy work and which don't. These metrics will help you to identify gaps in your sourcing strategy and tailor it to your agency's goals and the market situation.

Agencies should not only track the source of applications, however. It is also important to interrogate the win-rate per channel. By analysing not only the source of applicants but also the success rate of placing those applicants, agencies can win faster by maximising efficiency.