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Loyalty marketing, when implemented properly, can transform your recruitment agency and boost profits without draining your resources.
We surveyed agency leaders at the end of 2023 and a clear trend emerged – a growing number of agencies are focussing on organic sourcing and nurturing techniques to attract and keep candidates. With the cost of using job boards steadily increasing, more and more agencies are recognising the value of the candidates in their database and are focussing their marketing efforts on nurturing them to maximise the data they've already captured.
In this article, we examine why loyalty marketing will benefit your agency, look at some real-world examples from Firefish clients, and outline 5 steps to implement a successful loyalty marketing strategy that works.
Explore real-world recruitment examples
Understand loyalty marketing and its benefits
Implement a successful loyalty marketing strategy
But what's in it for your agency? Hover over a tile to learn more...